{"__v":19,"_id":"555e669bdf54680d00180111","category":{"__v":6,"_id":"556f60959893290d00988c5b","pages":["556f61dcebba950d008e94e3","556f62019893290d00988c62","556f6a42ebba950d008e9511","556f6b6a9893290d00988cad","5572043f1cd8283500a8b59b","56b2b3391bc8490d00701ffa"],"project":"555e500957fe0a0d00c8f1e7","version":"555e500957fe0a0d00c8f1ea","sync":{"url":"","isSync":false},"reference":false,"createdAt":"2015-06-03T20:16:21.923Z","from_sync":false,"order":1,"slug":"launch-guide","title":"Getting Started"},"parentDoc":null,"project":"555e500957fe0a0d00c8f1e7","user":"550c941bd1063b2d00359239","version":{"__v":13,"_id":"555e500957fe0a0d00c8f1ea","project":"555e500957fe0a0d00c8f1e7","createdAt":"2015-05-21T21:37:13.474Z","releaseDate":"2015-05-21T21:37:13.474Z","categories":["555e500957fe0a0d00c8f1eb","555e5fcedf54680d001800db","555e60d7df54680d001800fb","555e6766df54680d00180118","556f4d5debba950d008e9462","556f60959893290d00988c5b","556f6216ebba950d008e94e6","556f6b2aebba950d008e951a","556f71b6fc3aa80d00e1ac55","5570a30bcc189a21001ab44c","56ba3656ce5d540d00e2d789","56bce73a3ad5140d00055345","592874f7bdc27e1b00e571b1"],"is_deprecated":false,"is_hidden":false,"is_beta":false,"is_stable":true,"codename":"","version_clean":"1.0.0","version":"1.0"},"updates":[],"next":{"pages":[],"description":""},"createdAt":"2015-05-21T23:13:31.228Z","link_external":false,"link_url":"","githubsync":"","sync_unique":"","hidden":true,"api":{"results":{"codes":[]},"settings":"","auth":"required","params":[],"url":""},"isReference":false,"order":1,"body":"[block:callout]\n{\n  \"type\": \"success\",\n  \"title\": \"Looking to raise less than $10K?\",\n  \"body\": \"Tilt/Open is best for campaigns raising more than $10,000.\\n\\nIf you're looking to raise a little bit less, check out [Tilt](www.tilt.com), the quickest way to collect funds or sell products within a community.\\n\\nEnter the promo code \\\"OPEN-REF\\\" and they'll chip in $25 to your campaign.\"\n}\n[/block]\n\n[block:api-header]\n{\n  \"type\": \"basic\",\n  \"title\": \"Examples:\"\n}\n[/block]\nCheck out some of the most popular crowdfunding campaigns that have launched on Tilt Pro:\n\n* [Immunity Project](https://pledge.immunityproject.org/the-free-hiv-aids-vaccine)\n* [Loomio](https://love.loomio.org/real-democracy-needs-to-include-everyone)\n* [Crave](https://crave.tilt.com/flex)\n[block:api-header]\n{\n  \"type\": \"basic\",\n  \"title\": \"Creating a New Crowdfunding Campaign\"\n}\n[/block]\nCreate a new pre-order campaign from your admin panel by clicking the \"New Project\" link in the navigation.\n\nYou'll see a lightbox appear prompting you to choose between \"Crowdfunding\" and \"Pre-Orders\" -- click on the \"Crowdfunding\" box.\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/FwG2Q3KQkf3x2Oput7UA_Screen%20Shot%202015-06-04%20at%202.51.32%20PM.png\",\n        \"Screen Shot 2015-06-04 at 2.51.32 PM.png\",\n        \"1228\",\n        \"670\",\n        \"#0ea4dd\",\n        \"\"\n      ],\n      \"caption\": \"When creating a new campaign, all you need is a Title and an Expiration Date. Save these details before beginning on your draft.\"\n    }\n  ]\n}\n[/block]\n\n[block:callout]\n{\n  \"type\": \"info\",\n  \"title\": \"What's a Gallery Page?\",\n  \"body\": \"As soon as your create two campaigns, you'll have option to either set a Default, or use your Gallery page. A Gallery Page allows you provide a landing page which links to all your live campaigns. Like everything else, you can customize it with CSS.\"\n}\n[/block]\n\n[block:api-header]\n{\n  \"type\": \"basic\",\n  \"title\": \"Setting Your Tilt & Target\"\n}\n[/block]\nYou can choose to set your goal based on the dollar amount you raise, or by the number of orders your contributors make. All campaigns are run in US Dollars.\n\n* Tilt Goal - This is the minimum amount you need in order to make your campaign a success. If you need $100,000 to rent out a concert venue, then set your tilt to $100,000. This way if you only raise $20,000 in contributions, no one will be charged. Your contributors payments remain as pending authorizations until the tilt goal is reached.\n\n* Target Goal - After you've titled, the Target goal give your contributors something big to aim at. Use this to set a big (yet realistic) goal to inspire your community.\n\n[block:callout]\n{\n  \"type\": \"danger\",\n  \"title\": \"After a goal is passed, it cannot be changed.\"\n}\n[/block]\n\n[block:api-header]\n{\n  \"type\": \"basic\",\n  \"title\": \"Rewards\"\n}\n[/block]\nAll contributions made to your campaign will come in the form of rewards. Make sure to have a few small ones and at least one massive one. Never underestimate the power of 100 small supporter or 1 enormous one. You can call them rewards, perks, levels, options, or whatever makes the most sense for your campaign.\n\nAssign rewards for different levels of contribution. You can set a cap on how many of each reward are available and the minimum contribution amount needed to claim one.\n[block:api-header]\n{\n  \"type\": \"basic\",\n  \"title\": \"Edit, Save, Repeat.\"\n}\n[/block]\nAs you work on your campaign, make sure to save often and continually check out how your campaign looks. No one will be able to see it until it's published, so you can keep iterating until it's perfect.\n\nOnce you finish adding the basic structure, you can move onto [Customization](doc:customizing-your-page).\n[block:callout]\n{\n  \"type\": \"success\",\n  \"title\": \"Ready to Launch?\",\n  \"body\": \"Make sure to check our our [Launch Checklist](doc:launch-checklist)!\"\n}\n[/block]","excerpt":"Create your own powerful crowdfunding campaign and customize anything to the look and feel of your brand.","slug":"white-label-crowdfunding","type":"basic","title":"Crowdfunding Guide"}

Crowdfunding Guide

Create your own powerful crowdfunding campaign and customize anything to the look and feel of your brand.

[block:callout] { "type": "success", "title": "Looking to raise less than $10K?", "body": "Tilt/Open is best for campaigns raising more than $10,000.\n\nIf you're looking to raise a little bit less, check out [Tilt](www.tilt.com), the quickest way to collect funds or sell products within a community.\n\nEnter the promo code \"OPEN-REF\" and they'll chip in $25 to your campaign." } [/block] [block:api-header] { "type": "basic", "title": "Examples:" } [/block] Check out some of the most popular crowdfunding campaigns that have launched on Tilt Pro: * [Immunity Project](https://pledge.immunityproject.org/the-free-hiv-aids-vaccine) * [Loomio](https://love.loomio.org/real-democracy-needs-to-include-everyone) * [Crave](https://crave.tilt.com/flex) [block:api-header] { "type": "basic", "title": "Creating a New Crowdfunding Campaign" } [/block] Create a new pre-order campaign from your admin panel by clicking the "New Project" link in the navigation. You'll see a lightbox appear prompting you to choose between "Crowdfunding" and "Pre-Orders" -- click on the "Crowdfunding" box. [block:image] { "images": [ { "image": [ "https://files.readme.io/FwG2Q3KQkf3x2Oput7UA_Screen%20Shot%202015-06-04%20at%202.51.32%20PM.png", "Screen Shot 2015-06-04 at 2.51.32 PM.png", "1228", "670", "#0ea4dd", "" ], "caption": "When creating a new campaign, all you need is a Title and an Expiration Date. Save these details before beginning on your draft." } ] } [/block] [block:callout] { "type": "info", "title": "What's a Gallery Page?", "body": "As soon as your create two campaigns, you'll have option to either set a Default, or use your Gallery page. A Gallery Page allows you provide a landing page which links to all your live campaigns. Like everything else, you can customize it with CSS." } [/block] [block:api-header] { "type": "basic", "title": "Setting Your Tilt & Target" } [/block] You can choose to set your goal based on the dollar amount you raise, or by the number of orders your contributors make. All campaigns are run in US Dollars. * Tilt Goal - This is the minimum amount you need in order to make your campaign a success. If you need $100,000 to rent out a concert venue, then set your tilt to $100,000. This way if you only raise $20,000 in contributions, no one will be charged. Your contributors payments remain as pending authorizations until the tilt goal is reached. * Target Goal - After you've titled, the Target goal give your contributors something big to aim at. Use this to set a big (yet realistic) goal to inspire your community. [block:callout] { "type": "danger", "title": "After a goal is passed, it cannot be changed." } [/block] [block:api-header] { "type": "basic", "title": "Rewards" } [/block] All contributions made to your campaign will come in the form of rewards. Make sure to have a few small ones and at least one massive one. Never underestimate the power of 100 small supporter or 1 enormous one. You can call them rewards, perks, levels, options, or whatever makes the most sense for your campaign. Assign rewards for different levels of contribution. You can set a cap on how many of each reward are available and the minimum contribution amount needed to claim one. [block:api-header] { "type": "basic", "title": "Edit, Save, Repeat." } [/block] As you work on your campaign, make sure to save often and continually check out how your campaign looks. No one will be able to see it until it's published, so you can keep iterating until it's perfect. Once you finish adding the basic structure, you can move onto [Customization](doc:customizing-your-page). [block:callout] { "type": "success", "title": "Ready to Launch?", "body": "Make sure to check our our [Launch Checklist](doc:launch-checklist)!" } [/block]