{"__v":2,"_id":"56bcef375e104b0d00e7b038","category":{"__v":8,"_id":"56bce73a3ad5140d00055345","pages":["56bceedbfb9be80d00328094","56bcef04752c130d008d1982","56bcef185e104b0d00e7b036","56bcef375e104b0d00e7b038","56bcef4a911a9621004559a9","56bcef5b5e104b0d00e7b03b","56bcef69fb9be80d00328098","56bcef780bad8e1700307da8"],"project":"555e500957fe0a0d00c8f1e7","version":"555e500957fe0a0d00c8f1ea","sync":{"url":"","isSync":false},"reference":false,"createdAt":"2016-02-11T19:55:38.344Z","from_sync":false,"order":5,"slug":"analytics","title":"Analytics"},"parentDoc":null,"project":"555e500957fe0a0d00c8f1e7","user":"550c941bd1063b2d00359239","version":{"__v":13,"_id":"555e500957fe0a0d00c8f1ea","project":"555e500957fe0a0d00c8f1e7","createdAt":"2015-05-21T21:37:13.474Z","releaseDate":"2015-05-21T21:37:13.474Z","categories":["555e500957fe0a0d00c8f1eb","555e5fcedf54680d001800db","555e60d7df54680d001800fb","555e6766df54680d00180118","556f4d5debba950d008e9462","556f60959893290d00988c5b","556f6216ebba950d008e94e6","556f6b2aebba950d008e951a","556f71b6fc3aa80d00e1ac55","5570a30bcc189a21001ab44c","56ba3656ce5d540d00e2d789","56bce73a3ad5140d00055345","592874f7bdc27e1b00e571b1"],"is_deprecated":false,"is_hidden":false,"is_beta":false,"is_stable":true,"codename":"","version_clean":"1.0.0","version":"1.0"},"updates":[],"next":{"pages":[],"description":""},"createdAt":"2016-02-11T20:29:43.363Z","link_external":false,"link_url":"","githubsync":"","sync_unique":"","hidden":true,"api":{"results":{"codes":[]},"settings":"","auth":"required","params":[],"url":""},"isReference":false,"order":5,"body":"# Overview\n\nThe general concept behind ad retargeting (often shortened to just \"retargeting\") is to \"tag\" visitors that hit a given page (like the homepage of your website) and later serve them an ad for your product or service elsewhere on the web.\n\nEven if you're not sure if you're going to use an ad retargeting solution like [Facebook Custom Audiences](https://www.facebook.com/business/a/online-sales/custom-audiences-website), it's a good idea to install the audience pixel before launch. \n\nYou'll receive a large percentage of your overall traffic around the time of your launch. Even if you're not running retargeting ads at the outset, having a retargeting audience pixel installed will tag potential customers, allowing you the option to display ads to those same visitors in the future.\n\n# Installing retargeting audience pixels\n\nRetargeting audience pixels are installed on your underlying page (e.g. https://www.lily.camera).\n\nMake sure to install your retargeting audience pixels on your underlying page and *not your checkout form*. To make sure your audience pixel is installed correctly, check out Facebook's [Pixel Helper](https://developers.facebook.com/docs/ads-for-websites/pixel-troubleshooting).","excerpt":"","slug":"retargeting-custom-audience-creation","type":"basic","title":"Retargeting & Custom Audience Creation"}

Retargeting & Custom Audience Creation


# Overview The general concept behind ad retargeting (often shortened to just "retargeting") is to "tag" visitors that hit a given page (like the homepage of your website) and later serve them an ad for your product or service elsewhere on the web. Even if you're not sure if you're going to use an ad retargeting solution like [Facebook Custom Audiences](https://www.facebook.com/business/a/online-sales/custom-audiences-website), it's a good idea to install the audience pixel before launch. You'll receive a large percentage of your overall traffic around the time of your launch. Even if you're not running retargeting ads at the outset, having a retargeting audience pixel installed will tag potential customers, allowing you the option to display ads to those same visitors in the future. # Installing retargeting audience pixels Retargeting audience pixels are installed on your underlying page (e.g. https://www.lily.camera). Make sure to install your retargeting audience pixels on your underlying page and *not your checkout form*. To make sure your audience pixel is installed correctly, check out Facebook's [Pixel Helper](https://developers.facebook.com/docs/ads-for-websites/pixel-troubleshooting).