{"__v":13,"_id":"556f6b53ebba950d008e951b","category":{"__v":6,"_id":"556f60959893290d00988c5b","pages":["556f61dcebba950d008e94e3","556f62019893290d00988c62","556f6a42ebba950d008e9511","556f6b6a9893290d00988cad","5572043f1cd8283500a8b59b","56b2b3391bc8490d00701ffa"],"project":"555e500957fe0a0d00c8f1e7","version":"555e500957fe0a0d00c8f1ea","sync":{"url":"","isSync":false},"reference":false,"createdAt":"2015-06-03T20:16:21.923Z","from_sync":false,"order":1,"slug":"launch-guide","title":"Getting Started"},"parentDoc":null,"project":"555e500957fe0a0d00c8f1e7","user":"550c941bd1063b2d00359239","version":{"__v":13,"_id":"555e500957fe0a0d00c8f1ea","project":"555e500957fe0a0d00c8f1e7","createdAt":"2015-05-21T21:37:13.474Z","releaseDate":"2015-05-21T21:37:13.474Z","categories":["555e500957fe0a0d00c8f1eb","555e5fcedf54680d001800db","555e60d7df54680d001800fb","555e6766df54680d00180118","556f4d5debba950d008e9462","556f60959893290d00988c5b","556f6216ebba950d008e94e6","556f6b2aebba950d008e951a","556f71b6fc3aa80d00e1ac55","5570a30bcc189a21001ab44c","56ba3656ce5d540d00e2d789","56bce73a3ad5140d00055345","592874f7bdc27e1b00e571b1"],"is_deprecated":false,"is_hidden":false,"is_beta":false,"is_stable":true,"codename":"","version_clean":"1.0.0","version":"1.0"},"updates":["561e7abf81f5a0350024495b"],"next":{"pages":[],"description":""},"createdAt":"2015-06-03T21:02:11.162Z","link_external":false,"link_url":"","githubsync":"","sync_unique":"","hidden":true,"api":{"results":{"codes":[]},"settings":"","auth":"required","params":[],"url":""},"isReference":false,"order":2,"body":"Looking to boost your sales? Our platform allows you to incentivize sales by creating custom promo codes, and encourage your customers to earn discounts by sharing with our built-in referral program.\n[block:api-header]\n{\n  \"type\": \"basic\",\n  \"title\": \"Promo Codes\"\n}\n[/block]\nPromo Codes can be a great way to incentivize sales throughout the course of your campaign. You can create as many as you want, specifying the following fields:\n\n+ **Code** - Any text you want. Make them easy to remember and specific to the audience.\n+ **Discount** - You can choose to discount by specific amount ($5, $10, $50) or by percentage of your price (10% off, 20% off). Alternately, you can create a promo code that waives your shipping fee\n+ **Minimum Price** - If you only want to offer a discount to big spenders, you can limit your promo codes to orders of a certain minimum. Example: \"If you spend more than $500, use the promo code 'BIGSPENDER' to get 20% off your order.\"\n+ **Expiration Date** - Looking to run a weekend deal? Create a promo code with a specific expiration date to encourage sales before the deal ends.\n+ **Quantity Available** - Only want to give out 50% off to the first 10 customers who use the promo code? No problem.\n\nDon't forget to save!\n \n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/nEf6z1XfQ2eTaq04VLtd_Screen%20Shot%202016-02-11%20at%202.49.26%20PM.png\",\n        \"Screen Shot 2016-02-11 at 2.49.26 PM.png\",\n        \"1196\",\n        \"454\",\n        \"#156a8b\",\n        \"\"\n      ]\n    }\n  ]\n}\n[/block]\n\n[block:callout]\n{\n  \"type\": \"info\",\n  \"title\": \"Promo Codes Must Provide a Discount\",\n  \"body\": \"You cannot make a promo code for $0.\"\n}\n[/block]\n\n[block:api-header]\n{\n  \"type\": \"basic\",\n  \"title\": \"Referral Program Basics\"\n}\n[/block]\nOnce you enable the referral program for a campaign, each customer that purchases from your campaign will receive a referral link in their confirmation email and post checkout confirmation screen. This link can be shared on social media, via email, or by SMS to help stimulate new sales.\n\nAnyone who clicks the link will be taken to your website and if they purchase, a credit will be given back to the original buyer in the form of a partial refund. You can specify this discount to be any amount you like. We recommend 10-20% of the product price.\n\nYour customers can refer as many new buyers as they want, and they'll continue to receive discounts up to the amount of their original purchase. Customers can't earn more money than they originally spent.\n[block:api-header]\n{\n  \"type\": \"basic\",\n  \"title\": \"Activating the Referral Program\"\n}\n[/block]\nTo enable the referral program, go to your list of campaigns (https://<site_name>.tilt.com/admin/campaigns). click \"Edit\" for the campaign for which you would like to enable referrals, and click on the \"Referral Program\" tab at the top of the page. \n\nOnce at the \"Referral Program\" tab enable the \"customer referral rewards,\" then set the amount you'd like to kick back to each referrer. Click save.\n\nYou must enable the referral program separately for each campaign you'd like to have one.\n[block:api-header]\n{\n  \"type\": \"basic\",\n  \"title\": \"Tracking the Referral Program\"\n}\n[/block]\nHead over to your /Analytics page to see a quick rundown on your referral usage.\n[block:image]\n{\n  \"images\": [\n    {\n      \"image\": [\n        \"https://files.readme.io/Cfl2UDovTyjLa8YcpJmw_Screen%20Shot%202015-06-14%20at%2011.42.17%20PM.png\",\n        \"Screen Shot 2015-06-14 at 11.42.17 PM.png\",\n        \"1822\",\n        \"332\",\n        \"#f3f3f3\",\n        \"\"\n      ],\n      \"caption\": \"Look at you boosting sales by almost 13%. Nice work.\"\n    }\n  ]\n}\n[/block]\nFor a deeper dive, download your Payment CSV to see how many referrals each customer has, and you can use the columns for \"Referral Code\" and \"Referring Code\" to match customers together. For more information on that, check out [this section](doc:tracking-referral-program-performance).\n[block:callout]\n{\n  \"type\": \"danger\",\n  \"title\": \"Test Payments Mode\",\n  \"body\": \"Since the referral program operates using partial refunds, you may not see all of the steps happening while in Test Payments mode.\"\n}\n[/block]","excerpt":"Increase your conversion rate.","slug":"referral-program","type":"basic","title":"Promo Codes and Referrals"}

Promo Codes and Referrals

Increase your conversion rate.

Looking to boost your sales? Our platform allows you to incentivize sales by creating custom promo codes, and encourage your customers to earn discounts by sharing with our built-in referral program. [block:api-header] { "type": "basic", "title": "Promo Codes" } [/block] Promo Codes can be a great way to incentivize sales throughout the course of your campaign. You can create as many as you want, specifying the following fields: + **Code** - Any text you want. Make them easy to remember and specific to the audience. + **Discount** - You can choose to discount by specific amount ($5, $10, $50) or by percentage of your price (10% off, 20% off). Alternately, you can create a promo code that waives your shipping fee + **Minimum Price** - If you only want to offer a discount to big spenders, you can limit your promo codes to orders of a certain minimum. Example: "If you spend more than $500, use the promo code 'BIGSPENDER' to get 20% off your order." + **Expiration Date** - Looking to run a weekend deal? Create a promo code with a specific expiration date to encourage sales before the deal ends. + **Quantity Available** - Only want to give out 50% off to the first 10 customers who use the promo code? No problem. Don't forget to save! [block:image] { "images": [ { "image": [ "https://files.readme.io/nEf6z1XfQ2eTaq04VLtd_Screen%20Shot%202016-02-11%20at%202.49.26%20PM.png", "Screen Shot 2016-02-11 at 2.49.26 PM.png", "1196", "454", "#156a8b", "" ] } ] } [/block] [block:callout] { "type": "info", "title": "Promo Codes Must Provide a Discount", "body": "You cannot make a promo code for $0." } [/block] [block:api-header] { "type": "basic", "title": "Referral Program Basics" } [/block] Once you enable the referral program for a campaign, each customer that purchases from your campaign will receive a referral link in their confirmation email and post checkout confirmation screen. This link can be shared on social media, via email, or by SMS to help stimulate new sales. Anyone who clicks the link will be taken to your website and if they purchase, a credit will be given back to the original buyer in the form of a partial refund. You can specify this discount to be any amount you like. We recommend 10-20% of the product price. Your customers can refer as many new buyers as they want, and they'll continue to receive discounts up to the amount of their original purchase. Customers can't earn more money than they originally spent. [block:api-header] { "type": "basic", "title": "Activating the Referral Program" } [/block] To enable the referral program, go to your list of campaigns (https://<site_name>.tilt.com/admin/campaigns). click "Edit" for the campaign for which you would like to enable referrals, and click on the "Referral Program" tab at the top of the page. Once at the "Referral Program" tab enable the "customer referral rewards," then set the amount you'd like to kick back to each referrer. Click save. You must enable the referral program separately for each campaign you'd like to have one. [block:api-header] { "type": "basic", "title": "Tracking the Referral Program" } [/block] Head over to your /Analytics page to see a quick rundown on your referral usage. [block:image] { "images": [ { "image": [ "https://files.readme.io/Cfl2UDovTyjLa8YcpJmw_Screen%20Shot%202015-06-14%20at%2011.42.17%20PM.png", "Screen Shot 2015-06-14 at 11.42.17 PM.png", "1822", "332", "#f3f3f3", "" ], "caption": "Look at you boosting sales by almost 13%. Nice work." } ] } [/block] For a deeper dive, download your Payment CSV to see how many referrals each customer has, and you can use the columns for "Referral Code" and "Referring Code" to match customers together. For more information on that, check out [this section](doc:tracking-referral-program-performance). [block:callout] { "type": "danger", "title": "Test Payments Mode", "body": "Since the referral program operates using partial refunds, you may not see all of the steps happening while in Test Payments mode." } [/block]