{"__v":18,"_id":"56bcef185e104b0d00e7b036","category":{"__v":8,"_id":"56bce73a3ad5140d00055345","pages":["56bceedbfb9be80d00328094","56bcef04752c130d008d1982","56bcef185e104b0d00e7b036","56bcef375e104b0d00e7b038","56bcef4a911a9621004559a9","56bcef5b5e104b0d00e7b03b","56bcef69fb9be80d00328098","56bcef780bad8e1700307da8"],"project":"555e500957fe0a0d00c8f1e7","version":"555e500957fe0a0d00c8f1ea","sync":{"url":"","isSync":false},"reference":false,"createdAt":"2016-02-11T19:55:38.344Z","from_sync":false,"order":5,"slug":"analytics","title":"Analytics"},"parentDoc":null,"project":"555e500957fe0a0d00c8f1e7","user":"550c941bd1063b2d00359239","version":{"__v":13,"_id":"555e500957fe0a0d00c8f1ea","project":"555e500957fe0a0d00c8f1e7","createdAt":"2015-05-21T21:37:13.474Z","releaseDate":"2015-05-21T21:37:13.474Z","categories":["555e500957fe0a0d00c8f1eb","555e5fcedf54680d001800db","555e60d7df54680d001800fb","555e6766df54680d00180118","556f4d5debba950d008e9462","556f60959893290d00988c5b","556f6216ebba950d008e94e6","556f6b2aebba950d008e951a","556f71b6fc3aa80d00e1ac55","5570a30bcc189a21001ab44c","56ba3656ce5d540d00e2d789","56bce73a3ad5140d00055345","592874f7bdc27e1b00e571b1"],"is_deprecated":false,"is_hidden":false,"is_beta":false,"is_stable":true,"codename":"","version_clean":"1.0.0","version":"1.0"},"updates":[],"next":{"pages":[],"description":""},"createdAt":"2016-02-11T20:29:12.384Z","link_external":false,"link_url":"","githubsync":"","sync_unique":"","hidden":true,"api":{"results":{"codes":[]},"settings":"","auth":"required","params":[],"url":""},"isReference":false,"order":2,"body":"[block:callout]\n{\n  \"type\": \"info\",\n  \"body\": \"To prevent the muddying of analytics data from testing / customization work before your launch, our platform disables Google Analytics tracking when payments are in sandbox (test mode).\",\n  \"title\": \"Tilt Pro will only begin sending events when production payments are activated\"\n}\n[/block]\n\n[block:callout]\n{\n  \"type\": \"warning\",\n  \"title\": \"Action required in your Google Analytics admin panel to activate Ecommerce tracking\",\n  \"body\": \"Before activating payments on your campaign, be sure to head into your Google Analytics admin panel and toggle on the switch to activate Google Analytics Ecommerce tracking. You can find instructions to toggle these under the [Basic Setup section](https://docs.tilt.com/docs/basic-setup#section-2-enable-ecommerce-tracking) of this documentation.\"\n}\n[/block]\n# Overview\n\nGoogle Analytics provides an option to enable additional tracking functionality for Ecommerce transactions like Crowdfunding contributions and Pre-Orders on the Tilt Pro platform.\n\nYou can read more about Google Analytics Ecommerce tracking on Google's website: [https://support.google.com/analytics/answer/1037249?hl=en](https://support.google.com/analytics/answer/1037249?hl=en)\n\n# A few notes on Tilt Pro's implementation of Google Analytics Ecommerce tracking:\n\n* As long as you've [added your Google Analytics tracking ID to the Tilt Pro admin panel](https://docs.tilt.com/docs/analytics#section-1-add-your-google-analytics-id-in-your-admin-panel) *and* have enabled Ecommerce tracking in your Google Analytics admin panel,Tilt Pro will automatically add the corresponding Ecommerce conversion pixel for you.\n\n* Tilt Pro passes through the following information to the GA Ecommerce conversion pixel for each transaction: \n\n```\nTransaction data:\n- Transaction ID (the Tilt Pro Confirmation ID of the order)\n- Revenue (the total amount of the contribution or pre-order, including tax and shipping)\n- Shipping (the total amount of the shipping fees charged, if applicable)\n- Tax (the total amount of taxes charged, if applicable)\n\nItem data:\n- Transaction ID (the Tilt Pro Confirmation ID of the order)\n- Name (the name of the campaign (Pre-Orders) or the title of the selected reward (Crowdfunding))\n- Price (the price of one item)\n- Quantity (the quantity of items purchased in the transaction)\n```\n\n* Tilt Pro currently only supports classic GA E-commerce tracking -- it does not support Enhanced GA E-commerce tracking. Enhanced E-commerce offers some additional functionality which is not supported by Tilt Pro. If you have Enhanced E-commerce turned on, it won't break anything about Tilt Pro's tracking, it just means you might see some data points in your Analytics dashboard which are blank.","excerpt":"","slug":"google-analytics-ecommerce","type":"basic","title":"Google Analytics Ecommerce"}

Google Analytics Ecommerce


[block:callout] { "type": "info", "body": "To prevent the muddying of analytics data from testing / customization work before your launch, our platform disables Google Analytics tracking when payments are in sandbox (test mode).", "title": "Tilt Pro will only begin sending events when production payments are activated" } [/block] [block:callout] { "type": "warning", "title": "Action required in your Google Analytics admin panel to activate Ecommerce tracking", "body": "Before activating payments on your campaign, be sure to head into your Google Analytics admin panel and toggle on the switch to activate Google Analytics Ecommerce tracking. You can find instructions to toggle these under the [Basic Setup section](https://docs.tilt.com/docs/basic-setup#section-2-enable-ecommerce-tracking) of this documentation." } [/block] # Overview Google Analytics provides an option to enable additional tracking functionality for Ecommerce transactions like Crowdfunding contributions and Pre-Orders on the Tilt Pro platform. You can read more about Google Analytics Ecommerce tracking on Google's website: [https://support.google.com/analytics/answer/1037249?hl=en](https://support.google.com/analytics/answer/1037249?hl=en) # A few notes on Tilt Pro's implementation of Google Analytics Ecommerce tracking: * As long as you've [added your Google Analytics tracking ID to the Tilt Pro admin panel](https://docs.tilt.com/docs/analytics#section-1-add-your-google-analytics-id-in-your-admin-panel) *and* have enabled Ecommerce tracking in your Google Analytics admin panel,Tilt Pro will automatically add the corresponding Ecommerce conversion pixel for you. * Tilt Pro passes through the following information to the GA Ecommerce conversion pixel for each transaction: ``` Transaction data: - Transaction ID (the Tilt Pro Confirmation ID of the order) - Revenue (the total amount of the contribution or pre-order, including tax and shipping) - Shipping (the total amount of the shipping fees charged, if applicable) - Tax (the total amount of taxes charged, if applicable) Item data: - Transaction ID (the Tilt Pro Confirmation ID of the order) - Name (the name of the campaign (Pre-Orders) or the title of the selected reward (Crowdfunding)) - Price (the price of one item) - Quantity (the quantity of items purchased in the transaction) ``` * Tilt Pro currently only supports classic GA E-commerce tracking -- it does not support Enhanced GA E-commerce tracking. Enhanced E-commerce offers some additional functionality which is not supported by Tilt Pro. If you have Enhanced E-commerce turned on, it won't break anything about Tilt Pro's tracking, it just means you might see some data points in your Analytics dashboard which are blank.